São Paulo is the most populous city in Brazil and the epicentre of the country’s economy. Beyond its economic prowess, São Paulo is the largest innovation ecosystem in Latin America, fostering technological advancements, start-up growth, and entrepreneurship. This bustling city not only offers a rich cultural tapestry but also serves as a dynamic business hub and listed as alpha global city.

Renowned for its diverse population, it embraces various cuisines and artistic expressions. The city boasts an impressive culinary scene, offering an array of gastronomic delights from street food to high-end restaurants, making it a foodie haven.

São Paulo has a vibrant cultural scene. The city is renowned for its diverse entertainment offerings from a range of art-house cinemas screening independent, international, and niche films, to hosting film festivals and events dedicated to alternative cinema.